10 Principles of Public Relations

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As an aspiring small business owner, you should understand the importance of developing public relations for your business. That’s because it plays a key role in helping business industries create strong relationships with customers.

What are public relations? Basically, it is the art and science of establishing relationships between business enterprise and its key audiences. Public relations play a key role in helping business industries create strong relationships with customers.

There are a number of things involved in public relations. It involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between a business and its public. The function of public relations is to improve channels of communication and to institute new ways of setting up a two-way flow of information and understanding.

In today’s modern age, public relations employ diverse techniques such as opinion polling and focus groups to evaluate public opinion, combined with a variety of high-tech techniques for distributing information on behalf of their clients, including the internet, satellite feeds, broadcast faxes, and database-driven phone banks.

Apart from business organisations, public relations are also important to athletes, politicians, actors, and other public figures that depend on public interaction.

For more on public relations, you should check out this interesting article: http://smallbusiness.chron.com/10-principles-public-relations-10661.html